Elephant (2003) Free Essays

On Tuesday, April 20, 1999, at Columbine High School close to Denver, Colorado, two senior understudies set out on a slaughter, killing twelve understudies, one instructor, and harming more than twenty additional understudies. The two pained understudies at that point ended it all. It is the fourth deadliest school slaughter in United States history. We will compose a custom exposition test on Elephant (2003) or then again any comparable point just for you Request Now The expression â€Å"elephant in the room† is utilized as an analogy to depict a conspicuous truth that goes unaddressed, or just disregarded. Everybody realizes it is there, however nobody will say what should be stated, or recognize the difficult that is before them. Gus Van Sant’s, Elephant, is a true to life reaction to the 1999 Columbine High School shootings. Van Sant’s open-finished treatment of the Columbine occasion is one case of how his imaginative system can center the social unpredictability behind the episode, and animate interest from the crowd. This style of film ventures far past the customary limits forthright, exhibiting this is just starting to expose what's underneath, recommending that there is significantly more profundity than what is appeared on display. Elephant will not change in accordance with regular perspectives on circumstances and logical results, and rather weaves a certain spell on its crowd with its particular long takes, diegetic and non-diegetic sounds, and an interlacing, reasonable story structure, all adding to its noteworthy visual amicability and an everlasting enthusiastic effect on the individuals who witness it. One inventive procedure that Van Sant utilizes all through the movie’s aggregate is its unmistakable, yet novel long takes. This unpredictable method of recording decides the environment of the film all in all. Van Sant takes the crowd on a trancelike excursion as the camera pursues each character around the school. The activity is moved along by the ceaseless course of the camera following behind various understudies as they explore the school corridors, cafeteria, library, and football field. During these long takes, the crowd is given the viewpoint of an aloof observer to the activity as it unfurls unavoidably. Subsequently, it turns into a moderate moving film with a snowballing and amazing effect. As Van Sant puts it, â€Å"No cutting is superior to cutting. A created story isn’t on a par with something that’s more organic†(Van Sant). These long scenes are rehashed, however through the eyes of various characters each noteworthy another point of view of the scene, which builds the compassion toward these understudies who have no clue about what is coming, yet was at that point uncovered to the crowd. With these unmistakable and practical long takes, the scenes become protected in the crowds memory because of what appears to be a direct encounter of the horrendous mishap. Another key part to this motion pictures certain spell that it puts on its watchers is the utilization of diegetic and non-diegetic sounds. All through the film there is consistently a steady stable, regardless of whether it is the echoes of voices in the foyers and storage space, or the sound of Beethoven playing underneath the diegetic sounds. The utilization of these diegetic sounds help make a progressively practical point of view for the crowds. As they follow behind each character intently, Van Sant tries to include every single detail he can to guarantee that the crowd gets as crude and as credible of a view as could be expected under the circumstances. For instance, the gathering of little youngsters in the cafeteria or in the storage space, there are no solid influences included, what you see is the thing that you hear, making a naturalistic environment. As another approach to build the strain, Van Sant deliberately puts the non-diegetic sound of a piano playing old style music to make an unpropitious state of mind in the chose scenes. There are just a couple of scenes at which the piano is played, and it effectively goes unnoticed. The hints of traditional music playing underneath the diegetic sounds puts the crowds in an illusory state, as everything they can do is kick back and watch as the story unfurls. The joining and sensible account structure of this film helps show the various purposes of perspectives on this disaster, enabling the crowd to become â€Å"the perfect nonexistent observer† and feel as near the genuine article as could reasonably be expected. Subsequent to investigating the film, Manohla Dargis of the LA Times states, â€Å"Every so regularly, Van Sant rehashes a scene from another point of view, as though he were twisting back time, and decelerates the clamoring to place the film into moderate movement so we can pay observer to this disastrous liveliness, to the aliveness of these kids. I think this is the reason Van Sant made â€Å"Elephant† †he needs to respect the lives of the Columbine dead, to recollect all the children in their brilliant, consuming life. †(Dargis). Similar scenes are replayed on different occasions from alternate points of view to show the greatness of the circumstance, and exactly how incredible what is occurring truly is. Rather than throwing large name on-screen characters, Van Sant throws customary secondary school youngsters, who extemporize their exchange to cause it to appear as reasonable as possible. By getting this account structure far from the excitement and simulation of great Hollywood movies, Van Sant permits the story to unfurl normally and can protect the movies genuine importance, which is to concentrate on the horrendous mishap that is directly on display, yet nobody needs to address. All through the film, the crowd is given a top to bottom gander at what occurred that disastrous day. To the extent realness, this film is as practical of a translation as there can be without dunking into the allure of Hollywood, and contortion for a superior content. This film is as genuine as it gets, and it is a direct result of the inventive, non-customary style that Van Sant utilizes all through it. There are a few distinct components that go into making this film, for example, an interlacing story structure, or the utilization of inventive and one of a kind shots that help make it amazingly significant. A few components can be seen with the unaided eye; others require somewhat more mind. Whether or not or not the crowd can perceive any reason why this film is more inventive and spell bouncing than the following, they at any rate realize something is there like the glaring issue at hand. The most effective method to refer to Elephant (2003), Papers

Heroes and Heroines in American Education Essay Example | Topics and Well Written Essays - 500 words

Legends and Heroines in American Education - Essay Example Today, the United States is as yet the place that is known for new chances at life for the regular man. A huge number of individuals everywhere throughout the world despite everything might want to come to America and live here, hundreds of years after the primary European pioneers made it their New World. But then for youthful Americans, the legends and champions have progressively been constrained to what they see on TV, films and the individuals who exceed expectations in sports. This is because of the inescapability of media that has even assumed control over the job of instructing the brains and methods of the adolescent, away from that of the schools and even partially, the family. Youngsters sit in front of the TV numerous hours daily and even infants are weaned on kid's shows. In like manner, Hollywood news and the most recent triumph of a Tiger Woods or a Roger Federer take a great part of the time and consideration of adolescents. How youthful America is worshiping or making legends out of on-screen characters and sports stars ought to be taken into a specific point of view in as much as the positive impact of strengthening is all the more frequently an instance of pretend (on account of film stars for there is no certain method to tell the turn from the real or the genuine ) and seldom goes past individual accomplishment (on account of sports saints, aside from presumably with Michael Jordan who was perceived a great individual player as well as an extraordinary cooperative person also). Genuine legends and courageous women on the othe

How to Minimize Stress Before It Becomes Severe

How to Minimize Stress Before It Becomes Severe Stress Management Management Techniques Print How to Stop Life Stress Before It Becomes Severe By Elizabeth Scott, MS twitter Elizabeth Scott, MS, is a wellness coach specializing in stress management and quality of life, and the author of 8 Keys to Stress Management. Learn about our editorial policy Elizabeth Scott, MS Updated on October 18, 2019 How Stress Impacts Your Health Overview Signs of Burnout Stress and Weight Gain Benefits of Exercise Stress Reduction Tips Self-Care Practices Mindful Living PBNJ Productions/Getty Images We all know what it feels like to be overwhelmed by stress, and this site has many techniques that can effectively reduce high levels of stress to more manageable levels so you don’t suffer negative health consequences. However, the best way to manage severe stress is to prevent it, or catch it while it’s still low-grade stress and prevent it from becoming severe and chronic. The following are some vital strategies that can help you to manage stress day-by-day to prevent it from becoming overwhelming. Watch Your Body Before you experience ulcers, heart disease and other major health problems from stress, your body will experience milder forms of discomfort, such as headaches, digestive issues, and poor sleep. When you feel these early warning signs, start practicing your tension taming techniques and put a stop to low-grade chronic stress before it becomes a bigger problem. Symptoms of Stress Physical Activity Practicing martial arts, jogging, lifting weights, or even a short walk can improve mood and reduce feelings of stress by increasing endorphins, lowering cortisol levels, and providing many other benefits.   Eat Well A healthy diet gives you the energy to handle daily stress and keeps your blood sugar levels stable so you don’t experience mood swings due to low blood sugar levels. Skipping meals and making poor food choices can contribute to fatigue, greater susceptibility to illness, greater feelings of stress, and a general feeling of poor health. Relax It’s important to keep your mind and body relaxed. Meditation, prayer, having a creative outlet, listening to music and laughter all help.   How To Trigger Your Relaxation Response Setting Boundaries Being over scheduled and rushed can be a significant cause of stress. By prioritizing your commitments and saying no to some tasks can help you be more successful with what you find to be really important, and you’ll have extra time for additional stress management activities. Maintain Social Support Having a supportive network of friends can help you stay healthy and reduce stress in many ways. Friends can provide resources that you may need when you’re in a bind or a supportive ear that helps you feel accepted and understood. Studies show that having a sense of belonging can reduce your risk of depression. And having a friend who makes you laugh can also make you healthier and less stressed. How to Create a Support Network Find Fun Distractions Playing games, reading, watching movies and t.v. can all help you get your mind off of what’s stressing you and onto something more pleasant. Sometimes this is just the break you need to stop a pattern of obsessing over your problems  and enable your body and mind to enter a relaxed state. When you come back to your stressors, they may not have the same powerful grip on you. Keep a Positive Perspective Throughout the day, stop and evaluate the endless stream of thoughts that run through your mind. If they’re negative, try to reframe those thoughts in a positive way. Positive thinking does not mean pretending everything’s great when it isn’tâ€"denial wont help improve your stress. Using less negative language in your self-talk, looking for the hidden benefits as well as the obvious drawbacks of stressful situations, and reminding yourself that this, too, shall pass are all effective strategies in positive thinking that have helped many people. Get Help If You Need It If stress is affecting your ability to work or find pleasure in life, seek help from your doctor, mental health provider or other professional. There’s no need to let stress overwhelm your life, and there are many effective forms of help available. Finding it could give you the life you want and deserve. Working toward implementing these practices into your daily routines can go a long way toward reducing stress in your life and leaving you healthier and happier. Take baby steps at first, and reward yourself for the progress you make, and in no time, these new practices will be old habits. Is Stress Making You Sick?

The Importance Of Surgery And Surgical Diseases - 1354 Words

The importance of surgery Surgical conditions are common and account for a significant portion of the global disease burden. â€Å"The term surgical condition refers to any condition that requires incision, excision, manipulation, suture, or other invasive procedure that usually, but not always, requires anesthesia.† (4) However, this term is not limited to patients upon whom an incision is made or is to be made. Surgical conditions cut across various groups or classes of disease ranging from communicable to non-communicable diseases and also occupational diseases. Surgical conditions are so prevalent that they comprise 11% of the global burden of disease.(5,6) Accompanying this large proportion disease burden is an large need for surgical procedures. Every year, about 234 million major surgeries are performed globally. (7,8) This figure neither expresses nor meets the current, and ever-growing, global surgical unmet need. A need which disproportionately affects developing countries both in numerical c ount and in its myriad impact. Surgical diseases have a profound negative impact the global economy. Physical injury, for example, primarily affects people in their most productive period of life. It is the principal cause of death in this age bracket (15-45 years).(9-11) Nine percent of deaths and 12% of the global burden of disease are accounted for by injuries.(10) Worldwide injury rates and injury-related mortality are commoner males.(12,13) Injury survivors are often left withShow MoreRelatedThe International Wound Infection Institute1194 Words   |  5 Pagesand the Surgical Care Improvement Program in the U.S. along with the National Health and Medical Council of Australia, agree that health care workers should be educated and have the information to prevent the spread of SSI s. (Clinical Practice). In order to reduce the number of surgical site infections (SSIs) a number of procedures and practices can be bundled for the optimal prevention of the spread of these infections. There are procedures that can b e done pre-op, during the surgical procedureRead MoreEBT Task 21531 Words   |  7 Pageschlorhexidine-alcohol (CHG) before surgery has been proven to be more effective to reduce the number of surgical site infections (SSI) than the use of povidone iodine. By reducing the number of infections post surgery, it can lower patient morbidity and can reduce hospital stay time and eliminate further unnecessary costs. A2a. Basis for Practice (who determined ) The basis for changing the method of using chlorhexidine-alcohol bath before all surgeries and not just the open heart patientsRead MoreEssay On Periodontal Disease1065 Words   |  5 PagesTreatment of periodontal disease can be broadly divided into two, non-surgical and surgical. Longitudinal comparison between non-surgical and surgical therapy had been studied extensively by groups of researchers, namely the Gothenburg, the Michigan, the Minnesota, the Nebraska, and the Arizona group. There are some heterogeneities between studies from different groups. Some studies focused on single rooted teeth, while others included molars. Majority of the studies are done in a university settingRead MorePrevention of Surgical Infections1402 Words   |  6 PagesThe post operative infection rate for patients having surgeries has slowly increased over the last several years and preventing surgical site infections (SSIs) has become a priority with many surgeons. The studies reviewed for this r esearch have stressed the importance of prophylactic antibiotic therapy (Stefansdottir, et al. 2009) and that the timing of this dose being given is becoming the utmost importance; along with the importance of appropriate antibiotic being given. There is not a largeRead MoreTools And Other Sharp Edged Devices1607 Words   |  7 Pagessharp-edged devices have been used to perform various surgical operations. Circumcision and other ritual operations were then performed with similar instruments. It seems that in the Neolithic time sawing stone and bone were used to perform amputations. Almost all major operations were carried out by the ancient Hindus nearly a thousand years before the advent of Greek medicine. Knowledge of the use of soporific options to relieve pain caused by surgery can be traced to ancient times. Then there came theRead MoreThe Benefits of Preoperative Education700 Words   |  3 Pagessatisfaction with the surgical experience. Typical patient education is provi ded through leaflets that are given to the patient before surgery and verbal information given by both doctors and nurses on the day of surgery. Pre-operative education is vital to patient comfort and safety of the patient. Appropriate preparation can minimise anxiety and stress, and therefore many of the physical effects, and ensure patients arrive in the operating theatre department ready for surgery. Physical preparationRead MoreImportance of Computers in Medicine794 Words   |  4 Pagesthe importance of computers in medicine. Importance of Computers in the Medical Field Storage of Patient Data and Health Information Computers are the excellent means for storage of patient-related data. Hospitals employ computer systems to maintain patient records. It is often necessary to maintain detailed records of the medical history of patients. Doctors often require information about a patients family history, physical ailments in the family (if any), already diagnosed diseases andRead MoreSurgical Outcomes In Gastric Cancer999 Words   |  4 Pageshave been optimized in this population. Surgical resection with complete surgical margin offers the highest potential for cure however some surgeons hesitate to perform surgical resections on the elderly due to perceived risk of postoperative complications and mortality associated with this group (36). Nonetheless, several recent studies have demonstrated that with advances in surgical and anaesthesiologic techniques and appropriate patients care, surgical outcomes and survival of elderly patientsRead MoreEssay about Computers in the Medical Field1420 Words    |  6 Pagespatients and their status. Computers also keep track of equipment placement and their status as well. Scientists depend on computers to help find cures for cancer, STDs, and other diseases. Computer software helps doctors’ research different symptoms, cures and treatments for different diseases. Cures for a lot of diseases would not have been found without the help of computers. Medical tools in the modern day are almost all made with small, programmed computers inside. â€Å"Medical imaging is a vastRead MoreSurgical Site Infections : Registered Nurses Play A Big Role1485 Words   |  6 PagesSurgical Site Infections Registered Nurses play a big role when it comes to patient care in the health care system. They use a systemic, dynamic way to collect and analyze data about a patient; we call this the assessment process (The Nursing Process, ANA, 2014). As a nurse you are not just seen as a caregiver, you are also seen as an advocate for patients who need to be cared for. We as Nurses have responsibilities such as knowing the laws, EMTALA, HIPPA, ADA and so on. Each of those laws gives

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Australia’s Religious Landscape Post 1945 Free Essays

â€Å"We live in a postmodern world in the sense that no single religion, system or ideology has any convincing claim to be the one voice of truth. We are yet to grasp the full reality that Australia is a pluralistic, multicultural, multi-religious society in which among people of different traditions and with indigenous people is a requirement of social cohesion. In a global world our national identities in no way preclude our responsibilities for the well-being of all humanity and the one earth we share. We will write a custom essay sample on Australia’s Religious Landscape Post 1945 or any similar topic only for you Order Now † – Dr Gerard Hall SM Dr Gerard Hall says we now live in a ‘postmodern world’ where ‘no single religion, system or ideology’ can ‘convincingly claim the one voice of truth’. Australia has been long dominated by the Christian faith with the 1911 census reporting 96% of Australians subscribing to any denomination of Christianity. This large percentage of Christians can be attributed to the White Australia policy. However, the 2011 census revealed a decrease of Christians with only 61% aligning themselves with the faith, half of the overseas-born population also reporting a Christian denomination. Non-Christians affiliations and those reporting ‘no religion’ have increased radically since the last census. The number of people reporting ‘No Religion’ increased from 15% of the population in 2001 to 22% in 2011. This is most prevalent among younger Australians with 28% of people aged 15-34 reporting they had no religious affiliation. There are over 59 religious traditions present in Australia today. Globalisation has influenced the growth of eastern religions and new age fads in Australian society. Migration has led to an increase in the number of religious adherents in non-Christian faiths such as Buddhism, Sikhism, Taoism and Hinduism. Hinduism has grown exponentially since 1911 at 189%, followed by Islam at 69%, and Buddhism at 48%. Atheism or citizens who have no revealed any religious affiliation has risen due to scientific advancement, rise of secularism, immigration and births. Along with this there is renewed interest in and awareness of Indigenous spirituality. Due to the ‘pluralistic, multicultural, multi-religious society’ of Australia, multi-faith dialogue is important for the cohesion and harmony of Australian society. Sometimes tensions between religious traditions or against a particular religion result in violence or discrimination. To illustrate this point, ignorant and prejudiced media portrayals of Muslims have encouraged anti-Islamic attitudes and stereotypes despite the peaceful religious teachings of the Koran. Dr Ameer Ali (President of Australian Federation of Islamic Councils) recognised that interfaith dialogue was essential to ‘understand each other’. Similarly, Archbishop George Pell believes that interfaith dialogue must be established to maintain currently peaceful relationships before potential hostilities have a chance to escalate. In 1964, Pope Paul VI recognised the need for interfaith communication, stating that; â€Å"We do not wish to turn a blind eye to the spiritual and moral values of the various non-Christian religions, for we desire to join with them in promoting and defending common ideals in the spheres of religious liberty, human brotherhood, education, culture, social welfare, and civic order. Dialogue is possible in all these great projects, which are our concern as much as theirs and we will not fail to offer opportunities for discussion in the event of such an offer being favourably received in genuine, mutual respect. We readily accept the principle of stressing what we all have in common rather than what divides us. This provides a good and fruitful basis for our dialogue, and we are prepared to engage upon it with a will. â€Å" Multi-faith dialogue assists in keeping peace and social unity in society, especially with organisations such as the NSW Council of Christians and Jews who recognise their common heritage in order to promote understanding and combat anti-Semitism. They organise activities that include an annual Passover demonstration directed to non-Jewish audiences, panel discussions and seminars on current subjects of interest, multi-denominational evenings for poetry and music, Holocaust education and an annual Christian commemorative service for the Holocaust held in the crypt of St Mary’s Roman Catholic Cathedral. Along with interfaith dialogue between Christians and Jews, the NSW Council of Christians and Jews also seek to broaden the interfaith relations with Islam in particular. Some past interfaith activities in Australia include the 2001 Anzac Day service at St. Mary’s Cathedral for Buddhist Monks and Christian Ministers, Centenary of Federation celebrations in Melbourne, Prayer services at Martin Place by the Muslim-Christian Council for peace in Indonesia, Prayer services for September 11, Asian Boxing Day Tsunami and Bali bombings. As Dr Gerard Hall says, in the current ‘global world, our national identities in no way preclude our responsibilities for the well-being of all humanity and the one earth we share’. This statement is illustrated by a number of international councils, one being the World Conference on Religion and Peace – an international council founded by the Buddhist Nichiko Niwano in 1970 that organises bi-annual ‘Heads of Faith Meetings’ that are attended by the leaders of the Catholic, Protestant, Muslim, Hindu, Buddhist, Jewish and Baha’i faiths. The meetings conducted by the World Conference on Religion and Peace provide an opportunity for religious world leaders to exchange ideas and information and establish a working alliance between these religious traditions. The promotion of understanding and the education of interfaith co-operation assists in pursuing social justice issues, for example, Aboriginal reconciliation and rights. Reconciliation is the process whereby Aboriginal and Torres Strait Islander peoples and non-Aboriginal and Torres Strait Islander peoples move towards the future with a relationship based upon mutual recognition, understanding and respect. For this to happen there must be acknowledgement of past mistakes such as land dispossession and the stolen generation in order to make amends, such as restoring Native Title. Reconciliation is a long process which began with the 1967 referendum giving ATSI people the right to vote and the Commonwealth government the authority to make laws in the interest of ATSI people. Additionally, most churches have helped facilitate this reconciliation. The NCCA (National Council of Churches Australia) acknowledge that many of its member churches played a role in culmination of the stolen generations and issued a public statement on the ‘Bringing Them Home’ report making recommendations in support of Reconciliation. The Week of Prayer for Reconciliation began in 1993 with the goal of providing an interfaith week of prayer encompassing all faiths with the common goal of reconciliation. It is to devote time to prayer, thought and reflection on the soul of a nation and the relationship between Indigenous and non-Indigenous Australians. Attempts at reconciliation by various religious denominations have helped to bring out acceptance of the synchronization of Christian and Aboriginal religious traditions; as an example: many Aboriginal clergy incorporate Indigenous symbols and rituals from their own culture to express Christian concepts such as using Indigenous coconut milk instead of wine and damper or yam instead of bread, Christian stories are often retold with an Indigenous slant (instead of fire, they talk about fire sticks), red ochre is used instead of ashes/oil on the forehead and prayers are told in Indigenous languages. Many Christian churches incorporate Aboriginal Ministries and Aboriginal Spirituality into services, particularly Protestant churches though many people feel that incorporating Aboriginal beliefs into Christianity degrades both. Critics claim that ‘Self-determination’ is now replaced with ‘Main-Streaming’. ‘Practical Reconciliation’ is now the term used rather than a real acknowledgement of past wrongs. The Catholic Church has also made many positive overtures towards Reconciliation starting with Pope John Paul II’s visit to Alice Springs in 1986 who stated that â€Å"there is the need for just and proper settlement that lies unachieved in Australia’ Pope Benedict’s recent address to Australia encouraged ongoing assistance for Reconciliation. In 1998 the Catholic church joined with other churches to issues a statement called ‘Towards Reconciliation in Australian Society – Reconciliation and Aboriginal Australians’. They also pressured for more assistance for the Aboriginal and Torres Strait Islanders due to the ongoing psychological trauma of the Protection and Assimilation policies. National Reconciliation Week is a week of Catholic initiatives promoting reconciliation with emphasis on Aboriginal health. Other Christian churches involved in Reconciliation include the Anglican Church who expressed its support for Reconciliation during 1998. It also provides funding to National Aboriginal and Torres Strait Islander Ecumenical Commission (NATSIEC) that assists in rebuilding Indigenous communities. Anglicare Australia and the Anglican Board of Missionaries formed the Anglican Reconciliation Working Group which provides accommodation, health care, family support for Indigenous communities and helps fund training of Aboriginal and Torres Strait Islanders. The Ecumenical movement Uniting Church formed a Uniting Aboriginal and Islander Christian Congress in Townsville that works with Indigenous people to promote compensation and healing for past wrongs. The Uniting Church National Assembly has also made a formal apology for its part in the harmful policies in the past and a commitment to a better future. Christian leaders and leaders from other religious faiths united in rejecting the Howard Government’s attempts to weaken the Wik legislation. Their conviction no doubt assisted in changing opinions and rallying support for Aboriginal and Torres Strait Islander rights. Interfaith dialogue especially between Dreaming and Christianity illustrate the importance of multi-faith communication. There are, however, limitations of interfaith dialogue as critics believe there are important differences between faiths that cannot be overlooked. There is also controversy that religions are trying to change and distort their religious beliefs to attempt to reconcile with other religions. Despite the criticisms of interfaith dialogue it still plays an essential role in Australian society to maintain peace and social cohesion. ——————————————– [ 1 ]. The Importance of Inter-faith Cooperation; available from http://www. buddhistinformation. com/importance_of_inter_faith_cooperation. htm [ 2 ]. Pope John Paul II’s public statement at Alice Springs, 1986; available from http://www. austlii. edu. au/au/orgs/car/docrec/relevant/docbook/p7. htm How to cite Australia’s Religious Landscape Post 1945, Essay examples

International Strategic Marketing Free Sample for Students

Question: Discss about the Energy Strategy to begin First Business Operation in Kuala Lumpur. Answer: Introduction The given assignment describes about entry strategy in Malaysian environment. Malaysia is considered as first preference for the companies to establish business by various entry strategies. The reason behind this is facility of easier trade. Malaysia is considered as a hub for producers and exporters of rubber, tin, palm oil. Besides this, the infrastructure, technological advancement is very high in Malaysia. The company planning to enter into Malaysian market can enter into service marketing, as it consists of 72% of total GDP of the nation. Entry strategy to begin first business operation in Kuala Lumpur For the company to enter into Malaysian market for the first time, it is preferable to opt for agency or distributor system. The reason behind this are as distribution system is responsible for dealing with wholesale and retailers, it becomes easy for the company to market its product, because in case of distribution system the product or services is marketed only to manufacturers and wholesalers, this helps the company in reducing the cost to a huge extent[1]. Now the point comes that how to establish distribution system in Malaysia that is by joint venture or opening a wholly owned subsidiary, by licensing and franchising, establishing export business or by acquiring an established business there. These factors need to be analyzed critically to analyze the impact on transport cost, trade barriers, political risk, cost, economic risk, and firm strategy. The optimal strategy need to be adopted by the company by analyzing that which strategy gives best cost advantage over another strategy[2]. In case of joint venture, it is considered as one of preferred choice to enter into a foreign market. As in the given case a company which is headquartered in UK, wants to establish its business into Kuala Lumpur, Malaysia. Joint venture advantages the partners in the form of sharing the expertise of each other, besides this it helps in expanding the personal capabilities. In this, the partners hold equal partnership[3]. In case of wholly owned subsidiary, the firm is allowed to operate its subsidiary in foreign market. The main advantage in this is the holding company holds 100% stock in subsidiary company, which reduces the restrictions of complying the rules and regulations of other company. Wholly owned subsidiary can be exercised by acquiring an existing company in foreign market that is Kuala Lumpur[4]. In case of exporting, it is advisable majorly for manufacturing business. While in case of licensing the company gets an intangible right to carry on the business for a specified period. While in franchising, the franchisee has to follow all the rules and regulations of franchiser, it is a specialized form of licensing[5]. Hence it is advisable for the company to opt for establishing an exporting unit in Kuala Lumpur. Is it better to set up wholly owned subsidiary or to form a joint venture with one of the local companies By analyzing the above stated entry strategies it is said that company has a choice to opt for either joint venture and wholly owned subsidiary[6]. By establishing a joint venture with the local company or organization of Kuala Lumpur, it can be said that firm can be benefitted from sharing local market, language, culture, business and political system. This would result into reduction in cost in comparison to establishing business by own. Besides such advantages, joint venture also has some critics which are as: in case of sharing the business with other business, the company gives control to another company to share its resources, this plays a role of big threat for the company. The company would not have a major control over its location advantage and experience curve of its business. Besides these, joint venture gives more opportunity to conflicts and battles if the strategies, goals and motives differ between the partners[7]. Hence by analyzing both the aspects of joint venture a wholly owned subsidiary, it is advisable for the company to opt for wholly owned subsidiary. The reason behind this is in case of wholly owned subsidiary, the advantages that company would receive are as: risk of losing control would be reduced over the core competency of the company. The company would be having a tight control in the foreign market that is Kuala Lumpur to adopt any strategic coordination. Besides these, company would be aware of get the information about experience curve and advantage of location. However apart from such positive points, wholly owned subsidiary also lays some negative points which are as: the company has to bear all the risk and cost by its own because there is no other joint partner to guide the overseas business and plans to be taken[8]. Staffing approaches To recruit and engage staff in an organization is considered as one of the considerable factor in an organization. The reason behind this is, as these are the only one who will help the organization in accomplishing the desired goals and objective. Hence an organizational management should employ staff in the basis of their talent and skills, that is the management should analyze that whether the employee has the required skills to work in the organization or not. An effective staffing policy is a tool to develop a corporate culture, value and norms in the organization. Besides this, it will contribute a major part to implement the organizational strategy[9]. To recruit and engage the staff in case of foreign country like in the given case Kuala Lumpur, the management should consider following approaches: Ethnocentric approach: in this approach, the employees are appointed of the parent company or the main company. That is there will be no or very few number of employees would be recruited from outside. Polycentric approach: in this approach, the management of the company appoints employees of the country in which the company wants to operate. Like in the given case of Kuala Lumpur, the company will appoint managers of Kuala Lumpur. Geocentric approach: this is considered as one of the best and costly approach. The reason behind increase in cost and its preference is, it seeks to appoint those people who are expert in their field. This approach ignores the nationality of its employees. Advantages and disadvantages and condition under which one approach is chosen over another In case of ethnocentric approach, it is perceived by the management of the company that there is lesser number of employees or professionals in the foreign market that is Kuala Lumpur so to manage the subsidiary. One of the main advantages in this approach is that, the company does not need to train the employees about the corporate culture of the organization. Besides this, by transferring the core competency of the company, value of the branch or subsidiary in Kuala Lumpur will increase. Hence by all this advantages it is said that to excel in international market, ethnocentric is a preferred choice. However there are some disadvantages in this approach which are as: it restricts the opportunity in foreign market. The reason behind this is, the employees recruited in foreign branch would not be able to cope up with the change in culture and marketing environment. Besides this it leads to culture myopia that is the company would be least interested to understand the culture of Kuala Lumpur. This can result into failure of the company in longer run[10]. In case of adopting polycentric approach, the company decides to follow localization approach, that is the employees and professionals would be recruited from Kuala Lumpur. This would lead to increase in confidence of the general public to connect with the company. Besides these it leads to minimize the cultural myopia for the company. Polycentric approach has some critics also which are as: this approach is quite expensive as comparison to ethnocentric approach. It might be possible that Kuala Lumpur people do not possess specialization as the company requires. Hence it can lead to disasters in the organization if the management could not find the able employees hence it will result into not attaining the basic goals of the company. Besides this, it can lead to arising of conflicts if there are some difference in the opinions of host country professionals and company management strategies[11]. In case of polycentric approach, it can lead to some advantages to the company in the form of: it builds a unique culture in subsidiary organization, which helps a lot in building competitive advantage for the subsidiary and creating value for the business. This creates an informal system in the organization which leads to arrive at early solution to the problems. Hence it is said that polycentric approach provides opportunities for the company to follow global strategy. Besides this, it helps the company in utilizing all the potential of its human resource capital. It builds a different environment for the company having different cultures. Apart from such positive points in adopting polycentric approach, it also poses some negative points which are as: immigration of other country like in the given case of Kuala Lumpur can restrict the company in employing their citizens in the organization. Besides this, polycentric approach is costliest approach in comparison to ethnocentric and geocentric approach[12]. The reason behind this is, the person recruited on local basis, would lead to rise in cost in making them understand about the corporate culture and corporate ethics as of United Kingdom. Recommendations By analyzing the approaches it can be said that the given company should opt for geocentric approach, the reason behind this are as: it is provided that company is a global organization, which means that company has sufficient resources to excel in the foreign market like in Kuala Lumpur by employing professionals of various sectors in the company structure[13]. Does Malaysia belong to a high context or low context culture? High context culture is just opposite to low context culture. These play a considerable role in exchanging the information in the management. In high context culture, many information are in the form of codes and implicit. This approach follows less formal or written information, multiple interactions are done here, focuses on long term information, all the activities and decisions are taken in the basis of personal relationship. While in case of low context culture, the information is presented in a physical context, hence there are very less information which is in the form of codes. In this approach, rules and regulations are given preference, mostly information is external and written, and it focuses in completion of task. Hence it can be said that high context culture is a flexible approach, while low context approach is a stringent approach[14]. By applying the above study on Kuala Lumpur, it is said that Malaysia belongs to high context culture. The reason behind this is, population of Malaysia, prefer on implicit information that is they usually avoid written or formal communication. The people of Malaysia, focuses on what is said to them, rather than on focusing on what does it actually mean. In case of United Kingdom, it follows Low context culture. The reason behind this is, people of United Kingdom used to follow stringent rules and regulations, and they prefer to communicate in a formal manner in the organization. They focus on building short term relationship, they are very task oriented[15]. Will it cause unnecessary misunderstanding in the cross cultural communication between staff of UK and Kuala Lumpur By analyzing culture of Kuala Lumpur and United Kingdom, it is said that, there will be misunderstanding in communication between subsidiary and parent company. In case of global or international businesses companies come across with cross cultural communications. In case of cross cultural communication, companies face problems such as: language barrier, personality traits, non verbal differences and many more[16]. Measures the company could use to rectify issue in communication The measures which company can adopt to overcome these barriers are to firstly communicate with the people of Kuala Lumpur and describing them all the rules, regulations, and conditions that parent or United Kingdom Company adopts, negotiating with the people of Kuala Lumpur on the culture context. This might be very complicated, it may be possible that very few number of employees wishes to opt for the profile of company, hence in such case it is advisable to firstly recruit own country members that is United Kingdom citizens. This will help the company as well as employees to understand the communication message and interpret accordingly[17]. Besides such, company can adopt strategies like; it can organize activities, and seminars to train the employees regarding company culture, how the information has to be transferred, providing workshops and tips regarding the communication, and appointment of employees which reduces the percentage of cultural misunderstanding[18]. Conclusion By analyzing the assignment over international management, it can be concluded that, to establish a new business operation in Kuala Lumpur, the company has chosen wholly owned subsidiary. The company management has decided to opt for wholly owned subsidiary due to its independence and more control in the hands of parent company. In case of staffing approaches, the company has a choice among ethnocentric, polycentric and geocentric approach. The assignment has chosen geocentric approach, because of appointment of expert from all over the world. This will bring efficiency in the business. In case of difference in cultural context between Kuala Lumpur and United Kingdom, it is suggested that the company must comply with the strategies like communication in advance, making them aware of the rules and regulations of the company. The parent company is a global company, hence it can adapt to such strategy and that would also not lead to increase in cost to a high extent due to existence of competitive advantages in the company. References Asgari, M and Ahmed, S, Z,. International of Malaysian service firms: business strategy and choice of foreign market entry mode, [website], 2010, https://eprints.um.edu.my/3120/1/Internationalization_of_Malaysian_Service_Firms.pdf, (accessed on 30th March, 2017). Aswathappa,. International business, India, Tata McGraw hill education, p 99-129. Bijaouji, I,. SMEs in an era of globalization: international business and market strategies, New York, Springer, p 1-61. Capon, N and Go, F,. Frameworks for market strategy, New York, Routledge. Export. Gov,. Doing business in Malaysia, [website], 2017, https://2016.export.gov/malaysia/doingbusinessinmalaysia/index.asp, (accessed on 30th March, 2017). Freeth, M et al,. A cross- cultural comparison of Autistic traits in the UK, India and Malaysia, [website], 2013, https://www.researchgate.net/publication/236119949_A_Cross-Cultural_Comparison_of_Autistic_Traits_in_the_UK_India_and_Malaysia, (accessed on 30th March, 2017). Ireland, R, D et al,. Understanding business strategy: concepts and cases, United States of America, Cengage Learning, p 157-168. Kowal, A and Szumiel,. United Kingdom: communication, negotiations and cultural background, [website],n.d., https://works.adamkowol.info/UK.pdf, (accessed on 30th March, 2017). Maclachlan, M,. Cross-cultural communication styles: high and low context, [website],2010, https://www.communicaid.com/cross-cultural-training/blog/high-and-low-context/, (accessed on 30th March, 2017). Menipaz, E and Menipaz, A,. International business: theory and practice, London, SAGE, p 393. Moseley, A,. Improving cross-cultural communication skills: ask- seek-knock, Leadership advance online, vol 17, 2009, pp 1-7. Neelankavil,. Basics of international business, United States of America, M.E. Sharpe, p 57. Nymex consulting,. Market entry strategy-keys to success, [website], 2016, https://www.google.co.in/url?sa=trct=jq=esrc=ssource=webcd=6cad=rjauact=8ved=0ahUKEwiqhazH1f3SAhUB1GMKHXBKBmwQFggoMAUurl=http%3A%2F%2Fwww.nymex-consulting.com%2Fpublication-though2016-29-07.pdfusg=AFQjCNEWrGMInh1XkBMvzr436tjHf0ml_Abvm=bv.151426398,d.cGc, (accessed on 30th March, 2017). Shenkar, O and Luo, Y,. Internation business, London, SAGE, p 291-301. Sinha, P, K and Sinha, S,. International business management, India, Excel books, p 335. Stikin, A and Bowen, N,. International business: challenges and choices, United Kingdom, OUP Oxford, p 142. Tielmann, V,. Market entry strategies, Germany, GRIN Verlag, p 1-28. Whitehead, S,. Staffing policy HRM issues in international business, [website], 2017, https://panmore.com/staffing-policy-hrm-issues-in-international-business, (accessed on 30th March, 2017). Export. Gov,. Doing business in Malaysia, [website], 2017, https://2016.export.gov/malaysia/doingbusinessinmalaysia/index.asp, (accessed on 30th March, 2017). Nymex consulting,. Market entry strategy-keys to success, [website], 2016, https://www.google.co.in/url?sa=trct=jq=esrc=ssource=webcd=6cad=rjauact=8ved=0ahUKEwiqhazH1f3SAhUB1GMKHXBKBmwQFggoMAUurl=http%3A%2F%2Fwww.nymex-consulting.com%2Fpublication-though2016-29-07.pdfusg=AFQjCNEWrGMInh1XkBMvzr436tjHf0ml_Abvm=bv.151426398,d.cGc, (accessed on 30th March, 2017). V, Tielmann,. Market entry strategies, Germany, GRIN Verlag, pp 1-28. Ireland, R, D et al,. Understanding business strategy: concepts and cases, United States of America, Cengage Learning, pp 157-168. N, Capon and Go, F,. Frameworks for market strategy, New York, Routledge. I, Bijaouji,. SMEs in an era of globalization: international business and market strategies, New York, Springer, pp 1-61. O, Shenkar and Luo, Y,. Internation business, London, SAGE, pp 291-301. M, Asgari and Ahmed, S, Z,. International of Malaysian service firms: business strategy and choice of foreign market entry mode, [website], 2010, https://eprints.um.edu.my/3120/1/Internationalization_of_Malaysian_Service_Firms.pdf, (accessed on 30th March, 2017). Aswathappa,. International business, India, Tata McGraw hill education, pp 99-129. S, Whitehead,. Staffing policy HRM issues in international business, [website], 2017, https://panmore.com/staffing-policy-hrm-issues-in-international-business, (accessed on 30th March, 2017). E, Menipaz and Menipaz, A,. International business: theory and practice, London, SAGE, pp 393. Neelankavil,. Basics of international business, United States of America, M.E. Sharpe, pp 57. P, K, Sinha and Sinha, S,. International business management, India, Excel books, pp 335. 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